So often business owners and marketers alike focus a great deal of time and energy trying to figure out what they can do to entice customers from coming in and spending their hard earned dollars with them.
Obviously, identifying your target markets needs and reasons for buying is important, but sometimes one negative can outweight a dozen positives.
For example, a restaurant with the best food in town can chase away a lot of customers if the tables are filthy and the service is poor.
Take out a piece of scrap paper and draw a line down the center. On the left, write down a list of all the reasons why someone would want to buy your product or service. On the right, list all the reasons why a prospective customer might choose NOT to do business with you.
Now get to work on fixing those negatives. If they can't be eliminated entirely, try to come up with a new positive that might make up for that negative. This simple exercise can have surprising results and lead to some truly creative brand improvements.
Do it! And don't forget, if you need some help creating your marketing plan, our upcoming Marketing Mastery Bootcamp is a great place to start.
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