Radio vs. Flyers

Having trouble viewing this email? Click here Radio Advertising vs. Flyers   I've spoken to many business owners over the years who have experimented with radio advertising and discovered that flyers prove to be more effective.   This confused me a little. After all, you can reach more people using radio advertising. So assuming you've accurately identified your target market, you should be able to get a better response over the airwaves.   I was very confused, until I started asking the right questions. What I discovered is that most business owners use flyers very differently than they use radio. A good flyer needs to be attention grabbing, and it needs to have a rock-solid offer for people to take action on. It's also a one time hit. You'll spend a minimum of $2000 (considerably more if you want to hit a few communities. Printing alone can cost more than this without the delivery!) and this investment will only be seen by most of the people who receive it one time. They will then either take action or discard of the flyer.   But when business owners use radio advertising, they often use a strategy that's more condusive for branding but expect the same result. Rather than making sure their ad is attention grabbing, they often opt for boring radio commercials that people can easily tune out. Rather than using a great offer that can inspire immediate action, they aften use a lousy offer, or sometimes no offer at all ("We're so and so, and we exist" Call Today!).   More than this, they assume that because they're using a monthly budget, that they should space their ads throughout the month! But that's not how flyers work! As we just discussd, flyers are a one hit wonder!   Rather than spacing your $3000 budget throughout the month. Try spending the whole wad in one week! You'll hit a WAY larger audience than you would investing the same dollars in flyers, you'll hit them WAY more times, and your campaign will be WAY more effective!   Give it a try! Spend your flyer budget with me for one month! If you're not thrilled with the results, I'll eat my hat (metaphorically)!   Marketing is Easier than Singing Karaoke   Our incredible evening seminar is coming up tomorrow!   The cost is only $94 to attend, but because you're a member of my personal network, you can attend FOR FREE!   Just go to http://www.easierthankaraokeseminar.com and use the promo code "karaoke". I hope to see you there!       Newspaper Adverising You Can Track! Are you frustrated with traditional newspaper advertising? Click here to discover how Beacon News has revolutionized how it's done!         Recent Articles   Stop Wasting Your Marketing Budget on Your Website By Tyler Zeck In the 21st Century, the one thing EVERY business owner seems to agree on is that you need a website. But is your website the marketing tool you think it is?. >> Read More Top 3 Signs Your Marketing Sucks By Tyler Zeck These three items will seem like common sense when you read them, but that doesn't stop small business owners from allowing these symptoms to fester. >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) tyler.zeck@shinefm.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732

3 New Years Resolutions For You

Having trouble viewing this email? Click here January is a GREAT time to plan your year!   Happy New Year Blogger!!!!!!   I hope that you had a wonderful Christmas and New Years Holiday. It's always nice to get that extra time to spend with family and rest up. But if you're like me, you're feeling re-energized and ready to get back to work to make 2014 the BEST YEAR EVER!   Part of making 2014 a great year, for must of us, includes ensuring we have a solid marketing plan in place that can help us achieve our sales targets. After all...   MORE CUSTOMERS = MORE MONEY   Experience has shown us that the most successful company's NEVER have a fly by night marketing strategy, but usually have a thought out marketing plan that maps out their entire year!   Here are three quick new years resolutions you can make to ensure that your year gets mapped out and you achieve your goals!   1. Schedule time out from working in your business to work ON your business!  If it doesn't go in your calendar, it probably isn't going to happen! Block off some time, turn off your phone, and put your head down for a few hours. You'd be amazed what can come out of a single afternoon of intense planning and strategizing.   2. Invest in some help   The most successful business people in the world have coaches. If you wanted to be a world class athlete, you would hire a coach, if you wanted to be an oscar winning actor, you would hire a coach, and if you want to be a successful business person, you should hire a coach. There are many great coaches out there. Do some homework and find one that has a style that suits you. They can help you not only create your plan, but carry it out also!   3. Invest in education   The challenge for many business owners is that we don't know what we don't know. Something could be holding you back from succeeding and you don't even know what it is. An investment in education is an investment in your future!   One event you might want to invest some time in is the Marketing is Easier Than Singing Karaoke evening seminar coming up on January 21.   This educational evening is unlike any business seminar you've ever attended.   Designed for small business owners who are experts in their field but have never taken the time master marketing, Marketing is Easier Than Singing Karaoke lays the foundation for you to be able to become a master of customer attraction.   Plus, it's a HUGE amount of fun!    Normally $94, you're welcome to attend for FREE as my guest!   Just use the promo code "karaoke" when you register!   For details, click over to http://www.easierthankaraokeseminar.com   I look forward to connecting with you soon, and wish you a fun and prosperous 2014!   Sincerely,   Tyler             Get a FREE Radio Spec Ad! How'd you like to hear what it might sound like if you were advertising your business on Shine FM? Well now you can. For a limited time, fill out our simple web form and we'll design a free spec ad for you. Click here to fill it out!       Recent Articles   Stop Wasting Your Marketing Budget on Your Website By Tyler Zeck In the 21st Century, the one thing EVERY business owner seems to agree on is that you need a website. But is your website the marketing tool you think it is?. >> Read More Top 3 Signs Your Marketing Sucks By Tyler Zeck These three items will seem like common sense when you read them, but that doesn't stop small business owners from allowing these symptoms to fester. >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) tyler.zeck@shinefm.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732