Has your year started out as profitable as you had expected? So often we begin the year with renewed energy and excitement for all that we're going to accomplish over the next 12 months. Then we get to work and begin to settle into old and familiar routines.
Hopefully you're still planning on making 2014 the BEST YEAR EVER in your business.
Best Selling author and business coach, Brian Tracy describes a marketing principle know as the "Parthenon Theory"
The theory goes that if your business is like the stone roof of the Greek Parthenon, the pillars that hold your business up is your marketing. Each pillar is only capable of holding so much weight, which means that in order for your business to grow beyond a certain level you MUST add additional marketing tools to your Parthenon.
How do you know which pillars are right for your business?
Well for starters, you must identify your target market, and find out where your target market hangs out. Then you can begin to target your advertising through mediums that will reach that audience.
If, for example, your target market is women between the ages of 25 and 55, then 88.9 Shine FM is would be an EXCELLENT candidate for your marketing efforts.
If you need any help identifying your target market, then don't hesitate to call me. I'd be happy to help. In the mean time, keep that motivation up and make 2014 a great year!