Friday 28 March 2014

An update from Tyler

Did You Know...

You can access three free training videos?

 

As you may or may not have heard by now, I have left my position with 88.9 Shine FM and have started my own company, the Marketing Mentorship Academy. This new company is born out of the desire to help small business owners create all encompassing marketing strategies to maximize their results and create the kind of business they've always desired.

 

Our mission is to make customer attraction easier than ever by educating, equipping and inspiring small business owners to do more and become more than they ever imagined.

 

As someone I had past dealings with during my time at Shine FM, I wanted to inform you of this change and offer you the chance to stay engaged with me.

 

My goal is not to spam you or sell you. In fact, I've created three short training videos that I believe you will find helpful as you continue to grow your business and I'd like to offer you the chance to access them for free. To do so, you need simply visit my website at www.makemarketingsimple.com.

 

Not only will you find the information in these videos valuable, but it will give you a bit of an idea of exactly how I'm able to help small business owners create greater success.

 

 

I hope we can stay connected through this transition. Don't hesitate to contact me if there's ever anything I can do for you.

 

Sincerely,

Tyler

 

PS. If you do NOT want to recieve e-mails from me in the future, I understand. Please take a moment to unsubscribe from my list by using the unsubscribe link at the bottom of this e-mail and I will respect your request.

The Marketing Mentorship Academy
129 Midbend Place SE
Calgary, AB T2X 2J8 403-206-7682



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Monday 17 March 2014

Why wouldn't you do this?

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TZM
Stop Neglecting this Question
 

So often business owners and marketers alike focus a great deal of time and energy trying to figure out what they can do to entice customers from coming in and spending their hard earned dollars with them.

 

Obviously, identifying your target markets needs and reasons for buying is important, but sometimes one negative can outweight a dozen positives.

 

For example, a restaurant with the best food in town can chase away a lot of customers if the tables are filthy and the service is poor.

 

Take out a piece of scrap paper and draw a line down the center. On the left, write down a list of all the reasons why someone would want to buy your product or service. On the right, list all the reasons why a prospective customer might choose NOT to do business with you.

 

Now get to work on fixing those negatives. If they can't be eliminated entirely, try to come up with a new positive that might make up for that negative. This simple exercise can have surprising results and lead to some truly creative brand improvements.

 

Do it! And don't forget, if you need some help creating your marketing plan, our upcoming Marketing Mastery Bootcamp is a great place to start.

 

The Marketing Mastery Bootcamp

Imagine getting a professional, action focused marketing plan for less than $1,000!

You Can!

The Marketing Mastery Bootcamp is coming up on April 11, 12 and 13. Learn from some of Calgary's leading experts, get access to incredible marketing tools, and walk out with a customized marketing plan that you can immediately put into action.

 
 
 
 
 
 
 
Beacon News
Newspaper Adverising You Can Track!
Are you frustrated with traditional newspaper advertising? Click here to discover how Beacon News has revolutionized how it's done!
 
 
 
 
Recent Articles
 
Stop Wasting Your Marketing Budget on Your Website
By Tyler Zeck
In the 21st Century, the one thing EVERY business owner seems to agree on is that you need a website. But is your website the marketing tool you think it is?. >> Read More
Top 3 Signs Your Marketing Sucks
By Tyler Zeck
These three items will seem like common sense when you read them, but that doesn't stop small business owners from allowing these symptoms to fester. >> Read More
 
Contact Tyler
403-206-7682 (o)
403-703-0732 (m)
info@marketingmentorshipacademy.com
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Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732


Monday 3 March 2014

Are you any different?

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TZM

Being Innovative Is Better Than Being Unique

In marketing circles the term Unique Selling Proposition gets thrown around all day long. I've even been caught using (and teaching) on it myself.
 
While determining what it is that makes your company unique can be an important step in creating a compelling marketing message, the truth is that most company's aren't really THAT different from their competitors.
 
If you fall into this category, the simple solution is to stop trying to determine what makes you unique (because the answer is probably "nothing") and begin coming up with ways you can be innovative.
 
The difference is subtle but significant. I am unique simply because of who I am. I have my own personality, physical characteristics and energy about me. I am innovative because of what I do and how I do it.
 
Company's that are unique come and go. Company's that are innovative re-invent their industry and become iconic. These are the brands that stand the test of time.

 

Discovering how to be innovative takes time and commitment. Brainstorming is usually involved. If you need help figuring it out, let me know. I'm happy to help!

 

The Marketing Mastery BootCamp

Create your very own, innovative and fully customized marketing plan in just three days!

April 11 - April 13 in Calgary

  • Learn from several of Calgary's leading business experts
  • Access tools and support that will skyrocket your business to greater success.
  • Universal principles as well as practical techniques you can use RIGHT AWAY!

Details at www.marketingmentorshipacademy.com/bootcamp/

 
 
 
 
 
Live Chat
Increase Website Conversion by 30%
 
Check out this short video that reveals how you can increase your websites ability to convert traffic into paying customers by as much as 30%.
 
 
 
 
Recent Articles
 
Radio vs. Television - The Battle for Advertising Supremecy
By Tyler Zeck
The Christmas season was upon us, the shows my wife and I PVR  run dry, and I, having made.... >> Read More
 
Contact Tyler
403-206-7682 (o)
403-703-0732 (m)
info@marketingmentorshipacademy.com
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Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732