New ways companies are spending their money on marketing.

So what does this mean? Market trends are like fad diets, some work and some don't. Now that a new approach to marketing is getting bigger and companies are spending more, does that mean it will work more effectively? What do you think?

www.tylerzeck.com/advertising-in-calgary/

RADIO ADVERTISING LESSON FROM A BUS STOP BENCH AD

Dan has shared a great example of how advertising needs to be relevant to the world of the consumer, not the world of the advertiser. Have you ever made the mistake of staying in your own world and losing relatability with your potential audience?


Visit www.tylerzeck.com/advertising-in-calgary/ to learn about a great Calgary Advertising Opportunity to promote your business!

Sent to you by TAZ via Google Reader:

RADIO ADVERTISING LESSON FROM A BUS STOP BENCH AD

via DAN O’DAY TALKS ABOUT RADIO by Dan O'Day on 3/12/13

A bus stop bench ad in Los Angeles:

XYZ REAL ESTATE GROUP

We are changing the residential real estate market forever.

ASK HOW!

This is a clumsy adaptation of a classic weight loss marketing campaign:

"I lost 40 pounds on (Product) — Ask How!"

People might ask how you lost 40 pounds.
But absolutely no one (other than a fellow real estate person) ever will ask how you're changing the residential real estate market.
Whether it's a sign on a bench at a bus stop or a radio commercial, successful advertising (to paraphrase Claude Hopkins) enters into a conversation the targeted consumer already is having.
Asking people to join a conversation that only you are are interested in having is not a recipe for success.

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