Increase prices without losing customers

Hey Blogger, Can you increase prices without losing customers? Who can say for sure? Businesses lose clients for lots of reasons, and certainly price can be a significant contributor to this. But with the right strategies, the damage from increasing your prices can certainly be mitigated to a degree. I recently received this letter from Jim (name changed to protect his identity) who runs a Chiropractic Clinic: Hi Tyler. I have a question for you. I'd like to increase my adjustment visit fee from $45 to $50 and possibly my new patient exam fee but I'm not sure if it will deter people or how to approach it. Should I just change the price or should I inform people a month ahead of time and use it to market to my current patient base by getting them to refer friends/family in to take advantage of the lower price point? Any advice would be appreciated. Jim I wrote a fairly detailed response for Jim where I broke down 3 specific strategies he could employ. I also made one EXTREMELY powerful suggestion that applies to EVERYONE! I think you'll enjoy this article! To read my answer to Jim, click here: http://www.tylerzeck.com/blog/increase-prices-without-losing-customers/ Disclaimer You're receiving this e-mail because our paths have crossed in business somewhere along the line. Maybe you opted in on my website. Maybe we met at a networking event. However it happened, I'm glad to have you in my network, and I hope you feel the same way. If you don't want to get e-mails like this from me, I'll be sad, but I'm a big boy and can take it. Click the Unsubscribe button below and you'll never hear from me again (please don't mark me as spam or anything silly like that. I'm just a small business owner like you trying to make it in this crazy world). If on the other hand you're a small business owner who's serious about success and like marketing and success tips, then giddy'up! I'm going to keep sending you articles, videos and resources designed to help you. There's no obligation or expectation to buy anything. I just want to help. ~ Tyler Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 206-7682 Unsubscribe