Hi Blogger, Here's the thing... When I sit down with a business owner I almost ALWAYS start by asking what makes their product or service unique compared to their competitors. And I almost ALWAYS get the same answer. "We have better service" Here's the problem... If everyone in your industry is saying they have better service, then all but one of you is lieing! I know you have a great product, and an excellent business. But... Do you know what makes you different than your competitors? Does that difference actually make a difference to your customers? In this video I explore the importance of making your product or service more innovative and how you can carve out a gi-normous (that's a word) slice of your market by identifying a REAL competitive advantage. |
No comments:
Post a Comment