Do you want to make more money? In a recent poll it was revealed that more than 80% of Canadians want to make more money. What was staggering is that only 15% of all Canadians actually have a well thought out plan about how they’re going to do it!
So I ask you again. Do you want to make more money? Because I’m about to reveal to you how you can make more money without changing your job or signing up for some network marketing business, but by delivering the exact same product or service you currently are in your business. Except, I’m going to tell you how to do more of it!
Best-selling author Robert Kiyosaki tells us that the difference between the rich and the poor is that the rich know how to make their money work for them while the poor continue to bang their head on the wall chasing dollars in exchange for their limited time. Evidence of this mentality can be seen in the business world all the time. Coca Cola spent millions of dollars on their marketing and advertising last year alone. Why would they do this? Simply because they know that their marketing investment is going to yield BILLIONS in returns.
Many business owners don’t recognize marketing as an investment. They see it as a line under the expense column on the balance sheet and when times are tough it’s one of the first things they cut from their budget. Here’s the secret you need to know though. When all your competition is busy slashing their marketing budget, that’s when the savvy investor err, marketer, invests more.
There is a caveat to this though. You have to spend your marketing dollars wisely. Otherwise you could spend a fortune blasting an ineffective message on every medium possible only to hit the wrong target audience. This is why the rich hire investment err, marketing advisors to help them find the right solutions for their unique needs.
The right advisor can recommend options you may have never thought of before. Options like 88.9 Shine FM. Did you know that 88.9 Shine FM is Calgary’s only contemporary Christian radio station? According to MediaMark Research, this unique demographic is more likely to have an income over $75,000 per year, more likely to have a university degree, more likely to own a home, more likely to be employed, more likely to own more than one car, and more likely to have large families than any other radio format! Shine FM has a weekly reach of more than 150,000 listeners in Calgary, and its parent Touch Canada Broadcasting reaches more than a quarter million Albertans! Wow! I’ll be you’ve never even considered advertising on “the Christian station”! But if your ideal target is women in their thirties and forties, you’re missing out on a gold mine of opportunity!
The trick here is to stop doing what everyone else is doing. A wise man once said “The person who saves money by not advertising is like the man who stops the clock to save time.” If you’re in business, you need to let the world know you’re in business, so stop slashing your marketing and start investing wisely. I recommend finding an advisor to help you!
Tyler Zeck is the author of ‘Market For Success, The Secret To Choosing the RIGHT Marketing Vehicle for YOUR Business’ and the founder of The Market For Success System. As a Broadcast Marketing Specialist for 88.9 Shine FM in Calgary he specializes in helping businesses of all sizes to increase their exposure and achieve their goals throughout Calgary and Alberta. For more information about Tyler and to learn how you can book a FREE 9-point marketing audit for your organization, visit www.tylerzeck.com.
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