An update from Tyler

Did You Know... You can access three free training videos?   As you may or may not have heard by now, I have left my position with 88.9 Shine FM and have started my own company, the Marketing Mentorship Academy. This new company is born out of the desire to help small business owners create all encompassing marketing strategies to maximize their results and create the kind of business they've always desired.   Our mission is to make customer attraction easier than ever by educating, equipping and inspiring small business owners to do more and become more than they ever imagined.   As someone I had past dealings with during my time at Shine FM, I wanted to inform you of this change and offer you the chance to stay engaged with me.   My goal is not to spam you or sell you. In fact, I've created three short training videos that I believe you will find helpful as you continue to grow your business and I'd like to offer you the chance to access them for free. To do so, you need simply visit my website at www.makemarketingsimple.com.   Not only will you find the information in these videos valuable, but it will give you a bit of an idea of exactly how I'm able to help small business owners create greater success.     I hope we can stay connected through this transition. Don't hesitate to contact me if there's ever anything I can do for you.   Sincerely, Tyler   PS. If you do NOT want to recieve e-mails from me in the future, I understand. Please take a moment to unsubscribe from my list by using the unsubscribe link at the bottom of this e-mail and I will respect your request. The Marketing Mentorship Academy 129 Midbend Place SE Calgary, AB T2X 2J8 403-206-7682 Linked In Facebook Twitter

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Why wouldn't you do this?

Having trouble viewing this email? Click here Stop Neglecting this Question   So often business owners and marketers alike focus a great deal of time and energy trying to figure out what they can do to entice customers from coming in and spending their hard earned dollars with them.   Obviously, identifying your target markets needs and reasons for buying is important, but sometimes one negative can outweight a dozen positives.   For example, a restaurant with the best food in town can chase away a lot of customers if the tables are filthy and the service is poor.   Take out a piece of scrap paper and draw a line down the center. On the left, write down a list of all the reasons why someone would want to buy your product or service. On the right, list all the reasons why a prospective customer might choose NOT to do business with you.   Now get to work on fixing those negatives. If they can't be eliminated entirely, try to come up with a new positive that might make up for that negative. This simple exercise can have surprising results and lead to some truly creative brand improvements.   Do it! And don't forget, if you need some help creating your marketing plan, our upcoming Marketing Mastery Bootcamp is a great place to start.   The Marketing Mastery Bootcamp Imagine getting a professional, action focused marketing plan for less than $1,000! You Can! The Marketing Mastery Bootcamp is coming up on April 11, 12 and 13. Learn from some of Calgary's leading experts, get access to incredible marketing tools, and walk out with a customized marketing plan that you can immediately put into action.   More details at www.marketingmentorshipacademy.com/bootcamp/             Newspaper Adverising You Can Track! Are you frustrated with traditional newspaper advertising? Click here to discover how Beacon News has revolutionized how it's done!         Recent Articles   Stop Wasting Your Marketing Budget on Your Website By Tyler Zeck In the 21st Century, the one thing EVERY business owner seems to agree on is that you need a website. But is your website the marketing tool you think it is?. >> Read More Top 3 Signs Your Marketing Sucks By Tyler Zeck These three items will seem like common sense when you read them, but that doesn't stop small business owners from allowing these symptoms to fester. >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) info@marketingmentorshipacademy.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732

Are you any different?

Having trouble viewing this email? Click here Being Innovative Is Better Than Being Unique In marketing circles the term Unique Selling Proposition gets thrown around all day long. I've even been caught using (and teaching) on it myself.   While determining what it is that makes your company unique can be an important step in creating a compelling marketing message, the truth is that most company's aren't really THAT different from their competitors.   If you fall into this category, the simple solution is to stop trying to determine what makes you unique (because the answer is probably "nothing") and begin coming up with ways you can be innovative.   The difference is subtle but significant. I am unique simply because of who I am. I have my own personality, physical characteristics and energy about me. I am innovative because of what I do and how I do it.   Company's that are unique come and go. Company's that are innovative re-invent their industry and become iconic. These are the brands that stand the test of time.   Discovering how to be innovative takes time and commitment. Brainstorming is usually involved. If you need help figuring it out, let me know. I'm happy to help!   The Marketing Mastery BootCamp Create your very own, innovative and fully customized marketing plan in just three days! April 11 - April 13 in Calgary Learn from several of Calgary's leading business experts Access tools and support that will skyrocket your business to greater success. Universal principles as well as practical techniques you can use RIGHT AWAY! Details at www.marketingmentorshipacademy.com/bootcamp/           Increase Website Conversion by 30%   Check out this short video that reveals how you can increase your websites ability to convert traffic into paying customers by as much as 30%.   Click Here       Recent Articles   Radio vs. Television - The Battle for Advertising Supremecy By Tyler Zeck The Christmas season was upon us, the shows my wife and I PVR  run dry, and I, having made.... >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) info@marketingmentorshipacademy.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732

Radio vs. Television - The Battle Continues

Having trouble viewing this email? Click here Radio Advertising vs. Television - The Battle For Advertising Supremecy   The Christmas season was upon us, the shows that my wife and I PVR had run dry, and I, having made a commitment to take a few days off and do nothing (a task that for an ADHD personality like myself is more difficult that it sounds), found myself for the first time that I can remember in a long time - bored.   This is how it came to be that, more than 5 years after the show was taken off the air, I proceeded to devour 3 straight seasons of the hit show "24" on Netflix.   After a few days I emerged, blurry eyed and battle worn, and realized that it was time to get back to work.   I jumped in the car and heard the first advertising I'd been exposed to in days - on the radio.   This type of TV watching is becoming more and more common. According to this article released on December 19 in The Globe and Mail, nearly 50% of all Americans are watching television through web streaming services like Netflix, and of these, 61% report to binge-watching entire television series like this on a regular basis. 79% say they prefer it to regular TV watching.   Many marketing experts have.......   Read More...     It's not too late to register for "Marketing Is Easier Than Singing Karaoke"   Our incredible evening seminar is coming up on February 25, and it's not too late to register!   Never stress about finding new customers again!Most business owners are experts in their field, not necesarily expert marketers. But, marketing isn't that complicated. There are really only 4 simple steps you need to master to turn your business into a customer attraction machine. We'll be revealing these simple steps AND providing practical tools for implementing them!   Stand out from your competition! Are you in a highly competitive market? Good! Discover the ultimate marketing secret that is GUARANTEED to leave your competition in your dust and make you the most recognized brand in your industry!   Just go to http://www.easierthankaraokeseminar.com to REGISTER TODAY!       Newspaper Adverising You Can Track! Are you frustrated with traditional newspaper advertising? Click here to discover how Beacon News has revolutionized how it's done!         Recent Articles   Stop Wasting Your Marketing Budget on Your Website By Tyler Zeck In the 21st Century, the one thing EVERY business owner seems to agree on is that you need a website. But is your website the marketing tool you think it is?. >> Read More Top 3 Signs Your Marketing Sucks By Tyler Zeck These three items will seem like common sense when you read them, but that doesn't stop small business owners from allowing these symptoms to fester. >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) info@marketingmentorshipacademy.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732

1 month in - How's your progress?

Having trouble viewing this email? Click here Can you believe an entire month has already blown by in 2014?   Has your year started out as profitable as you had expected? So often we begin the year with renewed energy and excitement for all that we're going to accomplish over the next 12 months. Then we get to work and begin to settle into old and familiar routines.   Hopefully you're still planning on making 2014 the BEST YEAR EVER in your business.   Best Selling author and business coach, Brian Tracy describes a marketing principle know as the "Parthenon Theory"   The theory goes that if your business is like the stone roof of the Greek Parthenon, the pillars that hold your business up is your marketing. Each pillar is only capable of holding so much weight, which means that in order for your business to grow beyond a certain level you MUST add additional marketing tools to your Parthenon.   How do you know which pillars are right for your business?   Well for starters, you must identify your target market, and find out where your target market hangs out. Then you can begin to target your advertising through mediums that will reach that audience.   If, for example, your target market is women between the ages of 25 and 55, then 88.9 Shine FM is would be an EXCELLENT candidate for your marketing efforts.   If you need any help identifying your target market, then don't hesitate to call me. I'd be happy to help. In the mean time, keep that motivation up and make 2014 a great year!   Sincerely,   Tyler   Make Customer Attraction Easy   Our incredible evening seminar is coming up on February 25, and it's not too late to register!   Never stress about finding new customers again! Most business owners are experts in their field, not necesarily expert marketers. But, marketing isn't that complicated. There are really only 4 simple steps you need to master to turn your business into a customer attraction machine. We'll be revealing these simple steps AND providing practical tools for implementing them!   Stand out from your competition!  Are you in a highly competitive market? Good! Discover the ultimate marketing secret that is GUARANTEED to leave your competition in your dust and make you the most recognized brand in your industry!   Just go to http://www.easierthankaraokeseminar.com to REGISTER TODAY!         Increase Website Conversion by 30%   Check out this short video that reveals how you can increase your websites ability to convert traffic into paying customers by as much as 30%.   Click Here       Recent Articles   Radio vs. Television - The Battle for Advertising Supremecy By Tyler Zeck The Christmas season was upon us, the shows my wife and I PVR  run dry, and I, having made.... >> Read More   Contact Tyler 403-206-7682 (o) 403-703-0732 (m) tyler.zeck@shinefm.com Share:   If you no longer wish to receive our emails, click the link below: Unsubscribe Marketing Mentorship Academy 129 Midbend Pl SE Calgary, Alberta T2X 258 Canada (403) 703-0732